About Crown Love

The WHY.

For years, black women have been forced to shop at beauty supply stores where there is a history of being mistreated. These stores have lacked proper customer service, knowledge about black hair, and black culture. This is concerning being that black women represent 96% of the consumers of this industry. We have designed a beauty supply store with customer service in the forefront and a knowable staff to answer questions about products.

The VISION

The vision of Crown Love is to be the number one preferred beauty supply store in middle TN. We seek to change the narrative of black owned beauty supply stores by providing a grand customer experience, providing base level knowledge on products, and selling top brands at a competitive price. We seek to be the number 1 supplier of equipment for professionals. Lastly, we envision being a part of the community through consistent outreach.

The MISSION.

The mission of Crown Love is to incorporate business with community involvement. Our purpose is to make our customers feel welcome and included. We approach business with gratitude and kindness. We are not just a beauty supply store, we are part of the community.

Core Values.

Consistency | Boldness | Kindness | Community