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About Crown Love

The WHY.

For years, black women have been forced to shop at beauty supply stores where there is a history of being mistreated. These stores have lacked proper customer service, knowledge about black hair, and black culture. This is concerning being that black women represent 96% of the consumers of this industry. We have designed a beauty supply store with customer service in the forefront and a knowable staff to answer questions about products.


The vision of Crown Love is to be the number one preferred beauty supply store in middle TN. We seek to change the narrative of black owned beauty supply stores by providing a grand customer experience, providing base level knowledge on products, and selling top brands at a competitive price. We seek to be the number 1 supplier of equipment for professionals. Lastly, we envision being a part of the community through consistent outreach.


The mission of Crown Love is to incorporate business with community involvement. Our purpose is to make our customers feel welcome and included. We approach business with gratitude and kindness. We are not just a beauty supply store, we are part of the community.

Core Values.

Consistency | Boldness | Kindness | Community

Let's Look at the Numbers!


Nashville Voice: Entrepreneur Couple to Open Black-Owned Beauty Supply in Antioch, Tennessee

December 20, 2021

Today in Nashville: Crown Love Beauty Supply is new to the Antioch community

August 3rd, 2022

Tennessee Tribune:Crown Love Beauty Supply Announces Grand Opening in the Antioch Community

June 3, 2022

Nashville Voyager: Daily Inspiration: Meet Steven & Whitney Sains

October 22, 2022

Image by Michal Czyz
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